Dreamforce 2025

Lacing Up for Composable Storefront Success with ASICS
Thinking about moving to a composable storefront? Did you already implement headless or composable? We joined ASICS Digital for a conversation on its transition to headless across its sites and apps.

Speaker:

• Nat Pavic, Sr. Product Marketing Manager, Salesforce
• Patrick Coglianese, Director of Software Engineering, ASICS Digital
• Andrew Lawrence, Senior Director, Product Management, Salesforce
• Drew Lau, Senior Director, Product Management, Salesforce
• James Semple, Product Management Director, Salesforce
• Miryam Meir, Director, Product Marketing, Salesforce
• Aaron L Eversoll, Vice President of Commerce, Capgemini
• Danu Vijaykumar, Sr. Product Manager, Salesforce

Diagramming Salesforce Solutions

Visual storytelling is a fundamental skill that Salesforce architects must know. We explored how to use Salesforce diagrams to align stakeholders and motivate teams.

Speaker – Matthew Morris – Salesforce CTO, Capgemini

5 Case Studies: Real-World Wins with Well-Architected

We dived into real-world applications of Well-Architected principles through five diverse case studies. There we discovered the results and how to integrate these practices into projects.

Speaker – Christopher Ramm – Salesforce CTO, Germany & Salesforce Certified Technical Architect (CTA)

Personalize and Automate for Marketing Professionals​

We explored how to maximize brand marketing with Marketing Cloud Einstein Predictive Audiences, Scoring, and more tools for personalized campaigns and loyalty.

Speakers

• Christopher Ramm, Salesforce CTO Germany & Salesforce Certified Technical Architect (CTA), Capgemini
• Johann Furmann, Managing Business Enterprise Architect, Capgemini

Learn, Connect, and Have Fun at Community Conferences

In this session we explored the Trailblazer Community conferences, and how you can dive into the educational and entertaining experiences crafted by and for the Salesforce community.

Speaker – Houssam Saoudy, Technical Architect, Capgemini

Design with Intent: Mastering End-to-End Solutions

In this session we explored how intentional design and AI integration transform Salesforce implementations and ensure purpose-driven, future-ready architecture that provides your audience with scalable solutions.

Speakers

• Chetan Chug – Salesforce Architect Director, Capgemini

• Johann Furmann – Managing Business Enterprise Architect, Capgemini

Architect for State Management

We dived into real-world scenarios with integration and eventing. In this session we explored how to identify issues and how to resolve them.