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Marketing-Transformation
Solution

Marketing transformation for financial services

Yesterday’s marketing strategies have stopped working. How can you empower your marketing teams to deliver contextual and personalized experiences that your customers expect ?

We help banks and financial services firms leverage data-driven insights to build authentic journeys across all stages of customer lifecycle while navigating the complexity of regulatory landscape. Whether you are looking to redefining your brand, product, or channel strategy, craft compelling campaigns, or address customer privacy regulations, we have the solutions to help you succeed.

    World Retail Banking Report 2024

    Intelligent banks do more with less: Take an efficiency leap with frictionless, personalized banking

    Download the report

    Connected marketing

    Would you like more customers? Would you like to engage better with those you already have? Would you like both?

    Learn more about our offer

      Research and insights

      Point of view

      Enabling growth through the market-centric data layer
      Point of view

      Setting the pace for intelligent transformation
      Capgemini Research Institute

      Generative AI and the evolving role of marketing: A CMO's playbook
      Point of view

      Ramping up customer experience (CX) – from interaction to engagement
      Point of view

      How banks can use generative AI to enhance marketing disclosures
      Report

      Getting personal – Five drivers to power client-centric growth in wealth management

      Expert perspectives

      Customer experience

      Orchestrating personalized financial services with a powerful BPM platform

      Dinesh Karanam
      Jun 5, 2024
      Customer experience, Technology

      Precision in personalization: The power of BPM platforms

      Dinesh Karanam
      May 29, 2024
      Customer experience, Technology

      A strategic approach for banking contact centers

      Kevin Hill
      Mar 13, 2024

      Meet our experts

      Chandramouli Venkatesan

      Vice President – Portfolio Development Lead – Digital Front Office Transformations | Banking and Capital Markets
      Chandra leads the Front Office transformation portfolio (marketing, sales and customer service) and serves banking and capital markets clients. He focuses his work on customer experience and helping financial institutions transform marketing, sales and customer service into more customer-centric organizations with an emphasis on experience strategy design, technology and data. Chandra has deep experience driving CX transformation for retail banks, payments companies, wealth management and capital markets firms.

      Aalekh Bhatt

      Go To Market lead – Digital Marketing, UK Banking
      Aalekh drives the Digital Marketing services got-to-market for UK banking and capital market clients. He works on helping client marketing organizations embrace customer-centricity. His key areas of focus are experience transformation, content, customer data and martech across banking, wealth management and payment services domains.

        Partners

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