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Retail

Meeting the needs of a consumer at the crossroads

Retailers are operating in a landscape of continuous change. To serve modern consumers at a time of unprecedented disruption, organizations need to take a transformative approach, identifying new ways to radically reduce costs, enable all-channel growth, and connect with purpose.

In an era characterized by multi-faceted disruption, retailers must contend with a multitude of issues that are accelerating and amplifying existing trendlines regarding consumer behavior and preferences. Channel convergence, market evolution, and supply chain complexity require retailers to embrace a bold unified commerce strategy that is underpinned by data, analytics and AI, and enabled by flexible and adaptive business processes to meet the needs and preferences of today’s customer. In this environment, winners won’t view disruption as a force to overcome, but as a reason to innovate.  

Connected commerce

Redefining success in the new era of connected commerce

“Disruption and opportunity are two sides of the same coin. For retailers, harnessing the power of data, analytics, and AI to enable an insights-driven commerce strategy is the key to surviving and thriving in our new reality.”

Lindsey Mazza, Global Retail Lead

Adapt to Compete

With Lindsey Mazza, Global Retail Lead at Capgemini

    Subway drives digital transformation to deliver a better brand experience

    Iconic global brand selects Capgemini as its strategic digital-transformation partner

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    Product digital twins bridge the digital and physical for L’Oréal

    In collaboration with Capgemini, L’Oréal implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for use

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    Metaverse with Tommy Hilfiger Brazil

    Entering the metaverse with Tommy Hilfiger Brazil

    Working with Capgemini, Tommy Hilfiger takes luxury fashion to the metaverse for its national sales convention and upcoming designs

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    HEMA creates exceptional simplicity for customer service

    HEMA wanted to offer a distinctive customer experience by becoming more customer-centric and focusing on loyalty. Working with Capgemini, HEMA implemented the Salesforce Service Cloud and Social Studio, which enabled customer service agents to gain a comprehensive, 360-degree view of shoppers

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    FILA transforms into an experience-driven retailer

    FILA transforms into an experience-driven retailer

    Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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        Smart retail planner

        A holistic approach to address some of the complex challenges retailers face today.

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        Cornershop, the store of the future

        The live store in London where customer engagement and retail are brought to life.

        See for yourself

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          Winning guests in the urban market, creating comfort, convenience and genuine vibes that stem from neighborhood connections.

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          Designing a frictionless future for Dunkin’ Donuts customers

          Research and insights

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          A recipe for reducing food waste in retail
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          What matters to today’s consumer: 2024 consumer behavior tracker for the consumer product and retail industries

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          Grocery’s digital dilemma
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          Supply chain in CPR research

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          Meet our experts

          Martin Lam

          Head of Technology, Principal Solutions Architect, Capgemini Insights and data, Norway
          Martin has long experience in Business Intelligence, Data warehousing, Data platform and Analytics. He has competence in many areas from architecture, data modelling to design of solutions for business insights, balanced scorecards, advanced analytics, AI and reporting. He has worked with many database technologies, ETL tools, reporting tools and Cloud platforms Azure, AWS, Google Cloud and Snowflake.

          Geir Ove Wist

          Managing Solution Architect
          Geir Ove Wist is a Managing Solution Architect with more than 24 years’ IT experience at leading companies in industry, pharmacy and retail. Driven, innovative and pragmatic problem-solver. Strong communication, collaboration and team leader skills across disciplines. He has participated in over 30 projects, mainly SAP related, ranging from developer and team lead to architect and project manager. Core competencies is within SAP Stack, with Business Warehouse, Business Objects, SLT, CAR and ERP as main areas the last years. In depth competence also in many other IT areas. Thrives performing in the intersection of different technologies and management.

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